The Sportlifestyle company PUMA has issued its fifth sustainability report, giving an in-depth and transparent view of PUMAVision, the concept that unites PUMA’s corporate social responsibility activities and initiatives, guiding its work, partnerships and engagement worldwide.  

The 121-page document covers the reporting period 2007/2008 and has exclusively been published online for environmental reasons. It details PUMA’s progress to enhance working and social standards in its supply chain, build capacity at its suppliers’ factories, broaden its range of sustainable products and reduce the company’s environmental footprint through the PUMAVision category puma.safe. It furthermore outlines PUMA’s activities in supporting artists and creative organizations through the category puma.creative and its initiatives to support global peace through puma.peace. 

The full report is available online at: http://safe.puma.com/us/en/  

“Our 2007/2008 PUMAVision Sustainability Report is a testament to the fact that we at PUMA do not simply talk about sustainable development, we take action,” said Jochen Zeitz, Chairman and CEO of PUMA. “We are proud of our successes over the years and of our commitment to sustainability and the highest ethical standards, but realize that when it comes to corporate responsibility, there is and will always be room for improvement. Now, more than ever, we are deepening our commitments and dedicating ourselves to a strategy that sees the ‘whole’ as a sum of its parts—our PUMAVision. As we work towards a safer, more peaceful, and more creative world, we will continue to expand our outreach as corporate global citizens beyond the boundaries of business, not only for the benefit of our stakeholders, but for all.” 

 Highlights of the visually appealing document include:  

• A portrait of the concept PUMAVision  
• A transparent description of PUMA’s response to the challenges it faces in its supply chain operations, capacity building projects and brand collaboration initiatives  
• The expansion of PUMA’s range of sustainable products through Fair Trade footballs and apparel from “Cotton Made in Africa”  
• A detailed account of PUMA’s numerous initiatives to protect the environment, including the progress on reaching targets of a 25% reduction of energy and water consumption as well as waste creation for offices by 2010 and decreasing its carbon footprint  
• An outline of PUMA’s worldwide activities in cooperation with the charity organization “Peace One Day” to raise awareness for global peace  
• An account of its sponsorship of the art exhibition 30 Americans to support the work of 31 African-American artists  
• A recap of PUMA’ numerous projects on the African continent

The report has been certified by TÜV Rheinland, which “is confident that PUMA AG operates a meaningful and adequate system to collect, measure, control and steer their sustainability activities and that the PUMA 2007/2008 Sustainability Report presents information and facts that give a realistic impression on the sustainability performance of the company.”  

The Global Reporting Initiative has reconfirmed an A+ rating for the document.  

PUMA’s endeavours to enhance its social and environmental standards are ongoing. The Sportlifestyle company endorses the campaign “Seal the Deal!” led by the United Nations. This campaign aims at strengthening political will and public support for reaching a comprehensive global climate agreement at the Climate Change Conference in Copenhagen, Denmark, in December 2009 to help prevent global warming and further climate change. As a participant in the Carbon Disclosure Project, PUMA is actively working on reducing its direct and indirect climate gas emissions. 

PUMA is committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. The foundation for our activities is PUMAVision—a concept that guides our work with its three core programs, puma.creative, puma.safe and puma.peace. 

To learn more about how PUMA is making a difference see our latest Sustainability Report:

Download PDF (43.3 MB) | View Online

Sportlifestyle company PUMA and the non-profit organisation Peace One Day urge football fans across the globe to tackle violence head-on by organising matches to mark Peace Day on 21 September.

On Peace Day 2009, the organiser Peace One Day and PUMA – through its PUMAVision program puma.peace–want to see matches played in every country of the world. People of all levels of sporting skill can get involved–they just need to get teams together and register the game on www.peaceoneday.org. The first match registered from each country will win a free PUMA fair trade One Day One Goal football and PUMA T-shirt for the captains of each team.

Each match will celebrate cooperation, unity and the power of football to bring people together in peace. The aim of the ‘One Day One Goal’ initiative is to encourage people to play football all over the world, whether in major stadiums, local pitches, in the streets, on the beach, in the office, at home - it doesn’t matter. 

“We are delighted to support the Peace One Day campaign,” Jochen Zeitz, CEO and chairman of PUMA said. “We want to make a contribution to the generation of global peace and we are proud to be a strong and long-term partner of this exemplary initiative.”

Through the PUMAVision program puma.peace, PUMA launched the initiative “One Day One Goal” at the African Cup of Nations in Ghana in 2008 to help raise visibility and awareness of Peace Day with puma.peace being the primary sponsor.  More than 400 football matches took place in more than 180 countries; the Iraqi army vs. the Kurdish Peshmerga; Tijuana vs. California, to name just two.

“I am delighted to be working with PUMA once again on One Day One Goal,” says Jeremy Gilley, founder of Peace One Day. “It represents the perfect opportunity for individuals, communities and nations to rise above violence, conflict and differences to celebrate a shared passion and a common goal.”

Gilley has been campaigning tirelessly towards Peace Day for 10 years–in 2001 he convinced all United Nations member states, resulting in a resolution being passed establishing 21 September as Peace Day–and the event is growing in strength every year.

“One Day One Goal is a vital part of this global event,” says Gilley, “There will also be a peace concert in Paris, educational activities and film screenings to spread the message that peace really can happen.”

puma.peace “One Day One Goal” T-shirts made using Cotton Made in Africa

To support One Day One Goal click here

puma.peace “One Day One Goal” fair trade footballs

Soccer player Samuel Eto’o supports One Day One Goal and Peace One Day

Through the puma.peace program, PUMA continues its support of the United Nations Global Cease-Fire Day and the non-profit organization that inspired it, Peace One Day. PUMA supported the Peace One Day documentary, which was filmed partly in Afghanistan with peace activist Jude Law and screened in major cities around the world including Cannes, London and New York. In 2008, we launched One Day One Goal, a global football movement that celebrated Peace Day with goodwill football matches played around the world, in many cases between communities previously in conflict. In its first year, the One Day One Goal campaign held over 180 peace games. Now in its third year of support puma.peace in partnership with One Day One Goal aim to see matches played in all 192 UN member states. puma.peace will continue to develop initiatives that promote and support peace across the globe.

Footage from One Day One Goal football match in Mozambique September 21, 2008

Footage from a One Day One Goal football match, September 21, 2008

For the second year running, PUMA–through the puma.peace program–will renew its pledge in support of global peace through the One Day One Goal Campaign 2009. As an emblem of PUMA’s commitment to fostering peace through sport, puma.peace will work with Peace One Day to bring people together in the spirit of positive play on soccer pitches across the world.

Keep checking back here at peace.puma.com for updates and schedules of play.

With 214 official matches all over the world, 2008’s One Day One Goal was a huge success. Check out photos from some of the games played in support of the UN Global Cease-fire Day, or “Peace Day”:

Kids in Toyko, Japan show their support for the One Day One Goal event

 Players from the Jomo Cosmos Club, Johannesburg, South Africa

Team in Mozambique before their Peace Day match

Khanaqin Iraqi Army vs the Kurdish Peshmerga

A kids game, Ghana

One Day One Goal teams wearing game T-shirts

Mozambiquan player playing with the One Day One Goal football

French soccer star Michel Platini in support of One Day One Goal

For more, check out our Features section on the PUMA/Peace One Day Collaboration

In support of Peace One Day and as a pledge to promote peace through goodwill matches played around the world on Global Cease-fire Day (“Peace Day”), Puma is proud to continue its relationship with this vital organization.

Stemming from the vision and efforts of filmmaker Jeremy Gilley, in 2001 the U.N. passed a resolution to establish September 21 as Peace Day. Last year, more than 100 million people in 192 countries participated in Peace Day activities.

Learn more about Peace One Day at http://www.peaceoneday.org

As a major supporter of the organization Peace One Day, we are proud that Jeremy Gilley has been awarded the Inspirational Award at the Cinema for Peace Gala in Berlin, on Monday February 9th for his documentary “The Day After Peace”. As a major initiative within our puma.peace program, this award demonstrates how important our commitment to Peace One Day is, and shows us all what we can do to make this world a better place.

When Jeremy Gilley had the idea 10 years ago that there could be peace, for just one day, every year, he would have never expected the success of today. He founded Peace One Day and made a film to explore and see if this idea could work, and whether people around the world really wanted it. The documentary is Jeremy’s personal story to date, captured on film, of an individual making a difference and committing to a day of Peace. This documentary has inspired 100 million individuals and school children to make a commitment towards peace. It also convinced Nato, the Taliban and the American Forces to hold a cease-fire for one day, allowing women and children to be vaccinated and immunized in Afghanistan.

Jeremy has shown us that anyone and everyone, can make a positive difference towards a more peaceful world. His commitment and efforts are an inspiration to all of us–whether our efforts are big or small. Jeremy’s film shows it’s worth it… and I ask you to also contribute whenever and wherever possible.

- Jochen Zeitz, Chairman and CEO Puma

Watch “The Day After Peace” trailer here on YouTube

Footage from a One Day One Goal soccer match in the Ivory Coast on September 21, 2008

PUMA is a major supporter of the non-profit organization “Peace One Day” founded by Jeremy Gilley in 1999. Peace One Day, together with PUMA, will raise awareness for September 21st, Peace Day, at a star-studded celebration in London’s Royal Albert Hall. A special screening of Jeremy Gilley’s new acclaimed documentary, ‘The Day After Peace’, will be followed by performances by Annie Lennox, Bryan Adams and John Legend. Footballer David Bentley from Premier League club Tottenham Hotspurs will also take the stage to announce the football matches played around the world in honor of Peace Day. Proceeds of the celebration will go to assist the organization to raise awareness of Peace Day, September 21st annually, and manifest life-saving activities on the Day.

In September 2007, PUMA announced a long-term partnership with the British non-profit organization Peace One Day at Peace One Day’s gala hosted at London’s Royal Albert Hall. PUMA’s commitment was based on the organizations’ shared values such as inclusiveness, leadership, passion, and willingness to push boundaries. Filmmaker, Jeremy Gilley began Peace One Day (POD) as a film project to establish an annual day of global ceasefire and non-violence. In 2001, Peace One Day’s efforts were rewarded when the United Nations unanimously adopted the first-ever day of global ceasefire and non-violence on September 21st, called “Peace Day.”

“We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day,” said Jochen Zeitz, PUMA CEO and Chairman, “We are delighted to be a strong and long-term partner of this exemplary initiative.”

CEO Jochen Zeitz at a One Day One Goal Match in Ghana

To help raise visibility and awareness of Peace Day, PUMA launched the PUMA Peace One Day Football Collection, which was unveiled at the African Cup of Nations in January 2008. PUMA’s established relationships with its African football teams ensured this exciting football collection was seen on some of Africa’s leading players throughout the tournament. The collection consists of specifically designed footballs and accessory items, which have been available in PUMA retail stores world wide since May 2008. A portion of the profits generated by the collection will be donated to Peace One Day. PUMA’s long-term goal is to source all products related to this collection in Africa.

The first ‘One Day One Goal’ match was also initiated during the January 2008 activities in Ghana. Through this collaborative initiative, PUMA and Peace One Day have asked people around the world to play football on September 21st, with each match celebrating cooperation, unity and the power of football to bring people together in peace. The aim of the ‘One Day One Goal’ initiative is to encourage people to play football all over the world, whether in major stadiums, local pitches, in the streets, on the beach, in the office, at home—it doesn’t matter. Over 150 matches are expected to take place in countries across the globe in honor of the Day, many supported by PUMA sponsored club teams and top talent.

As a direct result of Peace One Day’s campaign in 2007, parties in Afghanistan recognized Peace Day resulting in 1.4 million Afghanistan children being vaccinated against polio. Last year, 100 million people in 200 countries were engaged in Peace Day activities and in 14 of those countries, efforts were targeted towards providing life-saving activities and medical services on the Day. PUMA has worked alongside Peace One Day since 2007 and has developed a Peace One Day collection of products available in stores in September to benefit the non-profit organization.

For more information on Peace One Day, visit www.peaceoneday.org and for global stockist information, please visit our website www.puma.com

Download the Press Release here